About Us

Welcome to the What, an online magazine based out of Philadelphia geared toward improving and inspiring the fresh out of college crowd. With features like Day Tripper, Pickeloden, and Mixtape Madness mixed in with an assortment of articles, recipes, guides, and commentaries, the What is sure to provide you with colorful ideas for everyday life!

To learn more about the wonderful writers of the What, or to find out how you too can put the free in freelance and join our team, check out the Writer's Section.


 Welcome to Pickelodeon, a little feature where we review all that is reviewable in the world. Pickelodeon is your one stop shop for the inside scoop on the best restaurants, bars, movies, music, events, and anything else you want to hear someone else's opinion on before you try it. Drop us a line in the comment box for any suggestions on what we should review next!

One of the many perks of living in Philadelphia is its proximity to so many snazzy places. Philadelphians are within a two or three hour drive of the mountains, the ocean, and some of the coolest and most important cities in the world. With that in mind, the What is proud to present Day Tripper, our guide to the numerous fun trips you can take in and around the Philadelphia region.

According to the novel High Fidelity the making of a good mix tape, like breaking up, is hard to do. Furthermore, a good mix is never finished. You never know when you will come across a song that changes the dynamic of the mix you just completed. There is a litany of intricacies to crafting the ideal mix no matter what the mix’s intended purpose should be. This feature is merely a guide on the cosmic highway of mix making, and while experienced, the writer does not claim to be an expert.

In  High Fidelity, the characters compare their top fives in a variety of categories. Being big fans of both the film and novel, we here at the What bring you our Monthly Top Five, a feature focused on five fantastic things that you should become familiar with.

Each year hordes of people make a New Year's resolution to lose weight. In January, gyms are overcrowded with well-meaning people on treadmills desperate to lose a few pounds. By February, most have given up. In 2010, I was able to lose 45 pounds without the help of a trainer, special program, crazy diet, or supplements. This year I intend to continue that weight loss trend while documenting my efforts with a new Scaling Down feature every two months in hopes that my methods may work for you as well. 

Greetings Whatlings and welcome to the What's official column offering advice on all things love, sex, dating, and more! I, the Sexual Yoda, will use my years of knowledge, experience, and expertise to guide you through the galaxy of love, getting you out of that Solo rut and Skywalking your way toward Lando-ing a decent Leia or C-ing all the 3PO you can handle. Send your questions to sexualyoda@gmail.com and with a little help from I, your favorite mystic muppet, get some you will. 

Sometimes we get a song stuck in our head. Sometimes we have the urge to share a photo with the world. When one (or both) of those things happen, we share it with a Song of the Day or Photo of the Day! 

The internet is full of magical, mystical things. So much, in fact, that it is sometimes hard to sift through all of the crap to get some decent information. In the interest of providing you with colorful ideas for everyday life, we here at the What present the Checklist so that you may find some helpful information from other sites.

When living in a city, it is easy to be overwhelmed by the amount of great experiences. Often it is difficult to keep track of all the goings-on associated with city living. We here at The What Magazine pride ourselves on finding colorful ideas for making the most of your urban experience with Out on the Town, a feature highlighting the latest and greatest in your city.